The Benefits of Branded Emails

Repetition underpins every successful advertising and promotional campaign. That’s how branded emails work, too. Every one of your branded emails repeats your key messages, hammers home your main points, and draws attention to your products and services.

Here are just some of the benefits of branded emails:

Drive traffic to your website – through high-impact images and links to your website, people will be encouraged to visit your site and learn more about your business. In this way, your branded email can be a major source of website traffic.

Optimise your website for search engines – links and traffic to your website will assist in optimising your site for search engines, making it easier for people to find you on the web.

Generate leads and sales inquiries – every time you send your branded email, you’ll be advertising your business and capturing valuable customer data, which you can feed into your customer database.

Make sales – by incorporating special offers into your branded email you can make additional sales with every email you send.

Project an unforgettable image – rather than a simple email signature, imagine the impact you would make if your entire email were branded in your company colours and have your logo emblazoned across the top? Wouldn’t that make you stand out?

Cross-sell and up-sell – if you’re writing a post-purchase note to a customer, a branded email incorporating clickable images and links provides a low-cost way to cross-sell and up-sell products and services.

Measurable – you are notified whenever a recipient clicks anywhere on your branded email and you’ll also receive reports that tell you which elements worked best. This allows you to measure the effectiveness of your email and gain further insight into your customers.

Optimise your social media marketing – sites such as Facebook, Twitter and YouTube are great places to market your business but they are only as good as the quantity and quality of fans and followers. With branded emails you can build your following by embedding eye-catching clickable icons to link readers to your social media pages.


For more information on how you can optimize and monetize your daily email contact us.